Loveholidays
Explored new mobile UX: trip suggestions, swipe browsing, and simplified booking.
UX Results
Deliverables:
Discovery
In collaboration with the Product Manager, I suggest and refined key design ideas, ensuring they align with business goals and conduct data-driven research on user behavior.
User Persona
A travel-loving individual seeking seamless vacation planning. They value intuitive interfaces, clear information, and personalized recommendations.
Colour and Tone
I noticed warm, inviting color palette with vibrant accents. Think soothing blues and greens for a calming effect, complemented by energetic oranges or yellows for highlights.
UI Style Guide
Includes soothing blues and greens, vibrant accents, clean fonts, prominent buttons, high-quality imagery, ample white space, and intuitive icons.
“Loveholidays is through technology.
We use our tech to drive competition and
get better prices for our customers.”
CEO Donat Rétif
Loveholidays
Home Screen
The “Love Holidays” home screen offers an intuitive layout with a search bar, below popular destinations, personalized deals, and clear navigation, ensuring users can quickly explore and start their holiday booking.
Booking Screen
The booking screen features an intuitive interface with easy search filters, highlighted deals, a clear summary of selections, and a prominent “Book Now” button for a seamless booking experience.
UI Design
I’d use a clean, minimalist layout with consistent branding, intuitive navigation, and engaging visuals.
UI Design
The design would be responsive and feature clear CTAs for a seamless user experience.