Osprey EV app
Helped design a promotions engine that will become part of our existing operational back office. You’ll be a methodical and creative designer who is able to grasp user needs and solve complex problems.
UX results
Deliverables
Key Task
In collaboration with the product manager, I suggest and refine key design ideas, ensuring they align with business goals, and conduct data-driven research on user behaviours.
User Flow
Mapped step-by-step actions users take to access and use the new feature, from login to task completion, ensuring minimal friction.
User Persona
Outlined the emotional and practical experience of a user interacting with the feature, identifying key touchpoints, pain points, and moments of delight.
UI Style Guide
Designed high-fidelity screens in Figma, visually representing each state of the new feature with consistent UI elements and accessibility in mind.
Home page
Additionally, Client requested two new homepage variants, to test layout and CTA effectiveness for app download. Measured performance through engagement metrics and conversion rates to select the optimal design.