Tracerco
Redesigned the .com site to align with company’s digital vision and support sales team’s goals.
UX Results
Activities:
Discovery
Working with Foolproof a global digital partner, leveraging their design expertise and technical know-how.
User Interviews
Created Ttest sessions included watching replays of our stakeholders interacting with the site answering questions and thinking aloud.
Analytics
Another point of research was Treacerco’s online audiences and ad campaigns performances.
Product Audit
I found when potential customers lands on your website it
has the responsibility of carrying interest, intrigue, excitement and solve the clients needs in the least steps/time possible.
Product Audit
Think about the journey of its product range in simple logical
steps. The journey starts above the fold right on the home page.
UI Design
Another trend found is to present information on product listing pages that’s well-curated and uncluttered
Product Finder
The product finder should quickly get a user from a confused state to a product, via a few questions.
Competition Analysis
Worked with UX researchers to conduct a high level benchmarking competitor analysis to identify and compare the user experience
through content and functionality.
Competition Analysis
We looked at the user experience, what is positive and areas of improvements. Using the insights gathered, we have outlined a competition matrix detailed in the following slides.
Competition Analysis
Keep the structure the navigation simply by adopting a 4 steps approach
to user experience across the website.
This will allow users to naturally gravitate towards the most important elements first. Simplicity For ease of use, make the ‘product finder’ feature readily available to users on the homepage.
As far as possible keep the product information concise with a low number of sub pages.
One of the biggest mistakes from websites that falls short is the job convincing a viewer to stay longer than 15 seconds and understand their offerings clearly.
Home Page
Two examples, conduct user testing, gather feedback and implement iterative improvements. For ease of use, the ‘product finder’ feature is readily available to users on the homepage. As far as possible
keep the product information concise with a low number of sub pages.
Navigation
Most ecoms navigation should neatly divide content into the appropriate sections, making it straightforward to find. This will enhance your category navigation & make your products easier to find with filters and facets
Product Catalogue
The product catalogue should provide a greater amount of relevant information about products to visitors and allow them to request further
information on the products.
Online Chat
Several forms of communication will be available to customers. The majority of communication with customers should be through MS Teams/Skype etc.
Competition Analysis
Worked with UX researchers to conduct a high level benchmarking competitor analysis to identify and compare the user experience
through content and functionality.